2017-01-29 12:00:00 2017-02-01 18:00:00 America/New_York Transition Academy 2017 Walt Disney World Swan Hotel Transitions
Transitions Academy 2017, January 29 - February 1
Walt Disney World Swan Hotel
About Transitions Academy
Ways to Attend

About Transitions Academy


Transitions Academy is one of the most well-recognized and unique educational events in the optical industry. Each year, hundreds of industry professionals from across North America (and oftentimes across the globe) attend to participate in professional development and product technology workshops; hear from experts and educators on marketing and industry trends; and learn from their peers and partners during panel discussions.  


Ways to Attend

Industry professionals can earn invitations to attend Transitions Academy 2017 through four different ways:

1) Become a Transitions Innovation Award Finalist 

Open to optical industry professionals and educators; national and regional retailers; optical laboratories and independent eyecare professionals and practices, the Transitions Innovation Awards categories include: 2016 Transitions Brand Ambassador (Individual-only award); Best in Growth Achievement; Best in Training; Best in Marketing and Best in Patient Experience.

Nominations for all Transitions Innovation Awards will be accepted online (at TransitionsPRO.com/Awards) from October 1 - 31, 2016. To enter, candidates must complete a nomination form and detail their 2016 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results. Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative.

2) Attend as a Guest of Your Lens Supplier

Industry professionals should let their Transitions® lens supplier know they would like to register for Transitions Academy.  Many lens suppliers are providing opportunities and promotions for customers to earn their way and attend as their guest.

3)  Become a Transitions Change Agent 

Transitions Optical is recruiting eyecare professionals who are millennials or serve many millennial patients to join its new industry group who are working together to change the conversations their peers and patients are having around Transitions lenses. Industry professionals interested in becoming a Transitions Change Agent can visit
TransitionsPRO.com/ChangeAgent to apply. 

4) Request a Spot

Transitions is reserving spaces for interested industry professionals from North America.  Those interested can request to attend by
CLICKING HERE, more details regarding cost and arrangements will be provided.




Highlights From Transitions Academy 2016

95% of respondents said they would attend Academy again
97% of respondents left with key takeaways
81% agree that what they learned at Academy will help them deal more effectively with patients/staff/customers.            
83% plan to incorporate the material learned at Academy into their business or professional lives. 
“It was a wonderful experience to attend Transitions Academy. The event was very well organized, informative and fun!”
“Great event and I look forward to attending in 2017. I feel tremendously more confident prescribing and now wearing Transitions.”
“Content/programming is top notch, engaging and entertaining. It was great to hear from subject matter experts…”



Transitions and the swirl are registerered trademarks of Transitions Optical, Inc., used under license by Transitions Opitcal Limited. ©2016 Transitions Optical Limited. Photochromic performance and polarization are influenced by temperature, UV exposure, and lens material.