The Knack … and How to Get It

Norm Brodsky, founder of Perfect Courier, CitiStorage, and U.S. Document Security.

Moderator: Bo Burlingham, editor-at-large, Inc. magazine 
   
Some people seem to have a gift for business: Everything they touch turns to gold. But contrary to popular myth, that gift is not something a person is born with. Indeed, it is not so much a gift as a knack—a set of mental habits that allow an entrepreneur to deal with whatever comes up. Successful leaders develop those habits over a lifetime, often by making mistakes, falling down, picking themselves up, and figuring out how not to do it again. Serial entrepreneur and Inc. 500 list veteran Norm Brodsky has taken his full share of hard knocks … and recovered from them. In this session, he will identify 10 things he’s learned that you absolutely, positively MUST understand to be successful over the long term. Brodsky will be joined onstage by Bo Burlingham, his co-author for The Knack: How Street Smart Entrepreneurs Learn To Handle Whatever Comes Up, and the popular Inc. magazine column “Street Smarts.”