POP! Create the Perfect Pitch, Title, and Tagline for Anything

Sam Horn, communication consultant and author of POP! Stand Out in Any Crowd, Tongue Fu!®, ConZentrate, What's Holding You Back?, and Take the Bully by the Horns
    
If you want to break out, you can’t blend in. You founded your successful business on a great idea. But old ideas don’t get new people in the door. To take your business to the next level, it's important to keep the buzz going by introducing first-to-market ideas and made-ya-look approaches that extend your brand and attract new customers. The good news is, you don’t need a multi-million dollar budget or an MBA to craft attention-grabbing ideas, marketing slogans, product names, ad campaigns, and elevator pitches that creatively position your company. All you need is this session. Join Sam Horn, originator of the much-praised POP! Process (hailed by Seth Godin as revolutionary), as she shares seven specific ways to create Purposeful, Original, Pithy titles and taglines that stop people in their tracks and motivate them to buy your products and services.