Join the Conversation: How to Leverage New Media

Bob Pearson, vice president, communities and conversations, Dell

Last year Dell’s CMO Mark Jarvis excited the conference crowd with his keynote on how the connected era is radically changing the way people communicate, share and consume information, and its impact on the way every company does business. This year, get a deeper dive from Bob Pearson, Dell’s vice president of communities and conversations, on how to implement a marketing communications strategy in this new space. Hear how Dell is learning from its customers and working to empower people and businesses to share ideas and solve technology issues, and how to apply some of these same strategies in your company. Learn how to use community forums, social networks and blogs to build your business and brand. Soon, you’ll be activating word-of-mouth in ways you’ve only begun to imagine.