WhatsNext

Boomer or Bust? Wrap up

$10,000 BOOMER BUSINESS PLAN COMPETITION

Hear the top five finalists present highlights of their concepts. Each will make a 15-minute presentation on Thursday afternoon, and the $10,000 Grand Prize will be announced. This is the first and only competition in the U.S. tailored to innovation in the 50+ market. Discover the most creative new concepts emerging from those companies and entrepreneurs serving this dynamic, growing market.

NETWORKING RECEPTION

Baby Boomers Online

David Schatsky, SVP, JupiterResearch, Jupitermedia Corporation

New Consumer Research: Boomer Trends & Insights into Healthy Aging

Steve French, Managing Partner, Natural Marketing Institute (NMI)

Desperate Boomers? Conquering Change in a Challenging Lifestage

Randy Ferguson, Senior Consumer Analyst, Iconoculture, Inc.

INSPIRATIONAL SESSION

Dayle Haddon, 50+ Model, author, The Five Principles of Ageless Living: A Woman's Guide to Lifelong Health, Beauty and Well-Being

AUTHOR'S LUNCHEON

Sponsored by the ASA's Business Forum on Aging

Moderator: Sandra Timmermann, Ed.D., Director, MetLife Mature Market Institute and Chair, Business Forum on Aging

Join the Author of Your Choice

* Myrna Blyth, former editor of More Magazine, Spin Sisters

* Susan B. Brecht, President, Brecht Associates, Inc., Analyzing Seniors' Housing Markets

* Jed Diamond, Director, MenAlive!, The Irritable Male Syndrome

* Mary Furlong, Ed.D, CEO, Mary Furlong & Associates, Founder, ThirdAge and SeniorNet, Silver and Gold: Entrepreneurship and the 40+ Market

* Brent Green, President, Brent Green & Associates, Marketing to Leading-edge Baby Boomers: Perceptions, Principles, Practices, Predictions

* Dayle Haddon, 50+ Model, author, The Five Principles of Ageless Living: A Woman's Guide to Lifelong Health, Beauty and Well-Being

* Suzanne Levine, Inventing the Rest of Our Lives: Women in Second Adulthood

* John Migliaccio, President, American Institute of Financial Gerontology, 77 Truths About Marketing to the 50+ Consumer

* Hiroyuki (Hiro) Murata, President, Murata Associates, Inc., Author of The Business of Aging: 10 Successful Strategies for a Diverse Market

* John R. Patrick, President, Attitude LLC, Net Attitude

* Jeri Sedlar, Don't Retire, REWIRE!

* Abigail Trafford, The Washington Post Health Section, My Time

BREAKOUTS

#1 Health, Drugs and Fitness: Trends and Surprising Opportunities

Learn from top direct marketing experts how to successfully target and effectively reach the Boomer healthcare segment.

Moderator: Helen Dennis, Specialist on Aging, Employment & Retirement, Andrus Gerontology Center, University of Southern California

Panelists:
Anne Devereux, EVP, Managing Director, BBDO Health

Bob Nelson, Regional Sales Manager, Tyco Healthcare

Steve French, Managing Partner, Natural Marketing Institute

#2 What Does AARP Look for in Partners? Steps to Become One

AARP touches and services 36 million older consumers. Presented by companies that are AARP- preferred vendors, this panel will reveal insights on how to pitch ideas to AARP.

Moderator: Laura Rossman, VP, Lifestage Products & Integrated Marketing, AARP Services, Inc.

Panelists:

Philip Charles-Pierre, Senior Director, Travelocity Partner Network

Lowell G. Daun, DDS, VP, Delta Dental Insurance Company

#3 What Men Want at Mid-Life

Men go through menopause too! Discover aspects of the male psyche at midlife through the latest research and consumer insights by these expert panelists.

Moderator: Michael Sarfatti, Managing Director, SmartSilvers Alliance

Panelists:

Brent Green, President, Brent Green & Associates, Marketing to Leading-edge Baby Boomers: Perceptions, Principles, Practices, Predictions

Jed Diamond, Director, MenAlive!, The Irritable Male Syndrome

#4 Technology and Aging: Exciting New Developments that Enhance the Quality of Life

The technology panel will discuss the untapped potential of technology in assisting the Boomer demographic to copy with the aging process - creating smart, aware and intuitive devices and systems could be the key to maintaining quality of life, mobility and independent living.

Moderator: Susan Ayers Walker, Chair, MIT/Stanford Venture Lab

Panelists:

John R. Patrick, President, Attitude, LLC

Russell Bodoff, Executive Director, American Association of Homes & Services for the Aging (AAHSA)

Javier Piraneque, Product Manager, Homebeat Products, Eaton Corporation

Breakouts

#5 The Growing Business of Eldercare: Marketing to Seniors and Caregivers

There are 44.4 million American caregivers and that number is rising. A typical caregiver is a 46 year-old woman. Caregiving will be a top issue for the next 20 years. Learn how to develop products and services to fill this growing need. Discover how to reach caregivers and how these panelists have successfully done just that.

Moderator: Diane Piktialis, Ph.D., Work-Life Product Director, Ceridian

Panelists:

Deb Citrin, Vice President, Marketing, Lifeline Systems, Inc.

James B. Weil, Managing Director, Successful Aging, LifeCare, Inc.

#6 Tapping the Luxury Markets: Passion, Play and Travel

Households headed by someone 40 or over hold 91% of America's net worth (Kenneth Gilpin, The New York Times). And Boomers have annual spending power of more than $2 trillion. The panel unveils promising opportunities in travel, housing, gifts and entertainment.

Moderator: Linda Jenkinson, CEO and Founder, LesConcierges, Inc.

Panelists:

Gordon Gurnik, EVP, Global Market Travel Development, RCI

#7 What Women Want at Midlife

This talented panel explains in-depth the hearts, minds and souls of women in midlife. There are surprising business opportunities for those serving women in the "30-year bonus round" of their lives.

Moderator: Myrna Blyth, former editor of MORE Magazine and author, Spin Sisters

Panelists:

Jeri Sedler, Don't Retire, REWIRE!

Suzanne Levine, Inventing the Rest of Our Lives: Women in Second Adulthood

Abigail Trafford, The Washington Post Health Section, My Time

Dayle Haddon, 50+ Model, author, The Five Principles of Ageless Living: A Woman's Guide to Lifelong Health, Beauty and Well-Being

#8 Financial Services: Market Opportunities in Wealth and Risk Management

Co-presenters:

Sandra Timmermann, Ed.D., Director, MetLife Mature Market Institute

John Migliaccio, President, American Institute of Financial Gerontology, 77 Truths About Marketing to the 50+ Consumer

MEDIA TRENDS

Boomers consume vast amounts of media - TV, print and online. The media panelists will address the patterns and trends that affect media consumption choices - what TV shows they will watch, what printed materials they will read, what blogs they will create.

Moderator: Betsy Morgan, Vice President, Business Development, Viacom/CBS

Panelists:

Jeff Javis, President and Creative Director, Advance.net and Buzzmachine.com

Glenn Ruffenach, Editor, Encore, Wall Street Journal

Randall Stickrod, Editor-in-Chief, Boom Magazine

TRACK ONE: MARKETING TO BOOMERS

How to Reach the Boomer with Direct Marketing

Brent Green, President, Brent Green & Associates, Inc.

How to Make Search, Portal Placement and Blogging Work for You

Joe Cannella, Client Rep, Google Premium Advertising

Mary Furlong, Ed.D., CEO, Mary Furlong & Associates, Founder ThirdAge and SeniorNet

Michael Sarfatti, Co-founder and Managing Director, SmartSilvers Alliance

TRACK TWO: ENTREPRENEURSHIP 101

A series of discussions with entrepreneurs who have created businesses serving the 50+ market.

Moderator:

Jan Sola, Ph.D., Associate Director, Executive Development Center, Leavey School of Business, Santa Clara University

How to Write a Business Plan that Gets Funding

Franne McNeil, Significant Business Results Coach, HR Energy

How to Pitch a Venture Capitalist

Jeff Zimman, CEO, Posit Science Corporation

Jamie Sharples, Founder and President, Level Travel

Natasha Ashton, Fonder and VP, Marketing, PetPlan-USA

Barbara Kleger, President, Senior Living Consultants, a division of KD Partners, LLC

AN INVESTOR'S PERSPECTIVE: HOW TO CAPITALIZE NEW BUSINESSES THAT TAP THE 50+ MARKET

Moderator: Mary Furlong, Ed.D., CEO, Mary Furlong & Associates, Founder, ThirdAge and SeniorNet

Panelists:

Frank Batten, Jr., Chairman & CEO, Landmark Communications, Inc. (owners of The Weather Channel, Auto Trader and the Las Vegas CBS affiliate

John (Launny) Steffens, Founder & CEO, Spring Mountain Capital. Former Vice Chairman, Merrill Lynch

David Yarnell, General Partner, Brand Equity Ventures (BEV)

Ilya Oshman, Vice President, General Manager, Pfizer Strategic Investments Group

Jon Staenberg, Partner, Rustic Canyon Partners

$10,000 BOOMER BUSINESS PLAN COMPETITION
The top five semi-finalists will give 15 minute presentations of their plans, followed by Q&A by the judges. The esteemed panels of judges include:


		Frank Batten, Jr., Chairman and CEO, Landmark Communications
		John (Launny) Steffens, Founder and CEO, Spring Mountain Capital, Former Vice Chairman of Merrill Lynch
		Laura Rossman, VP, Lifestage Products and Integrated Marketing, AARP Sevices, Inc.
		David Yarnell, Managing General Partner, Brand Equity Ventures
		Ilya Oshman, VP, General Manager, Pfizer Strategic Investments Group
		Jon Staenberg, Partner, Rustic Canyon Partners

Boomer Travel and Its Niche Markets

Travel and tourism is now the world's biggest industry worth over $500 billion. The well-educated, globally-mobile boomers are seeking new experiences, frontiers to explore and travel learning in-depth. This session will highlight the value of niche markets in travel and take you on a journey of discover of the boomer travel business.

Moderator: Ann Harwood, MBA, President, Adventures of the Spirit

Panelists:

Destination Travel: Marissa Lopez, Director, Northeast US, Mexico Tourism Board

Accessible Travel: James Sharples, President, Level Travel

Reaching the Gay Boomer Traveler: David Jeffreys, President Altus Group